Every day, billions of people go online in search of products and services for their personal or business needs. Content is a central part of the modern-day customer experience. Nearly 90% of all online interactions begin with a search, and search engine optimization (SEO) works hand-in-hand with great content.
However, 62% of marketers and business owners are hard-pressed for time to produce content consistently, and this is where content writing can step in to fill the gap.
Content writing services can explore various types of content to help generate leads and shape customer experience for a business. And if you don’t already have one in place, a content writing agency might recommend a tailored content strategy for you.
They can help you work out the content types, topics, keywords, searcher intent, and other key elements needed to reach your marketing goals.
To help you explore the full potential of your content strategy, we’ve put together the most important types of writing services to expect from your content writing agency.
1. Blog Posts
Blogs are your golden ticket to top-page ranking. Not only do they help put you in a position that guarantees the majority of organic search traffic, but they also ramp up your site’s engagement levels.
In effect, your site generates more highly-targeted buyers and also makes them more likely to buy from you with boosted engagement rates.
Blog posts can also help build a strong image and boost your brand awareness.
2. Technical Writing
The content writing services can help you present highly technical information about your products and services in easy-to-digest write-ups for investors, customers, and the general public. This can be useful in any industry from tech to healthcare, automobiles, and even laid-back industries like personal care and beauty, and fashion.
A content marketing agency can help you break down highly complex technical texts about a product or service into jargon-free, easily readable content, without misrepresenting anything or omitting any important detail.
3. SEO Content
This refers to content made specifically for good search engine rankings. Unlike blog posts, which can serve any purpose from the top of the funnel to the bottom of the funnel, SEO content is meant specifically to help a business reach searchers on search engines.
The SEO content creation process revolves around SEO, from keyword research to layout, and promotion tactics.
4. Landing Pages
Landing pages are ubiquitous and used to inspire all sorts of responses from a reader. Whether you want readers to sign up for your newsletters, webinars, product demo, or free consultation, content writing services can help you accomplish that through high-converting landing pages.
A good landing page must come with features like:
- Commanding headers
- A captivating body
- Attractive visuals
- An appealing layout
- Power words
- Powerful calls-to-action
5. Press Releases
One of the most powerful tools for raising awareness about a product or service, press releases are a must-have for effective any content marketing playbook. Top-notch content writing services not only help craft high-quality press releases, but they also help you create and implement an effective promotion strategy.
They often work with a vast network of high-quality sites where they distribute their clients’ content.
6. Guest posting
Like press releases, guest posting can also help you gain traction in a space. Content writing services can help you push collaborations with other high-quality sites, where high-quality content is exchanged for high-value backlinks to your site. Content writing companies can help out with everything, from pitching sites to brainstorming and fleshing out content ideas, and following up on published posts for maximum results.
7. Case Studies
Content writing services can also help you present your customer success stories in highly a persuasive case studies. Case studies and testimonials are known to siginifcantly boost engagement and conversion of sites. They can help strengthen trust by showing customers what they can expect when they commit to your brand.
8. Social media content
Content marketing companies can also help you maintain a vibrant presence across social media platforms where your customers hang out. They can help out with everything from your profile pages to posts, product pages, ad copies, and lots more.
If they offer online reputation management, your content writing agency can also manage your customers comments and reviews on social media.
9. Email:
Email is yet another powerful content marketing channel that you can entrust in the hands of content writing companies. Expert copywriters from a content agency can help infuse years of experience and steep domain expertise to craft riveting email series that get read and acted upon.
10. Product descriptions and manuals
Finally, content writing agencies can help you craft product descriptions for use in many places. For instance, you might require a certain tone and layout for product descriptions for presentations, but a different style entirely for descriptions for e-commerce platforms like Amazon and Shopify.
FAQs about types of content writing services
What skills does a content writer need?
An excellent content writer must be able to research and write content that meets its desired purpose. Robust research skills and deep content writing skills are imperatives, including:
- Crafting compelling headlines
- Writing cohesive bodies
- Exploring transition words and powerful calls-to-action
- A keen eye for editing and proofreading content
How can I find the best content writing agency?
The right search strategy can be the difference between a quick, successful search and gruelling bouts of trial and error.
To quickly find the best content writing company, here’s what you need:
- Identify your content marketing goals and needs
- Drill your list down by focusing on specific writing services
- Do a background check on each company – their track record, customer satisfaction rate, style of business and workflow, etc.
- Assess how they’ll go about researching your brand and your unique needs
- Make sure they have a proven record in your niche.
How do I know what to write about?
If you’re lost at seas with your content marketing plan, an excellent content writing agency can help recalibrate your compass. They can help you brainstorm different content ideas and content types that’ll help you achieve specific marketing goals.
Need a content writing company that truly understands your needs?
Partnering up with a top-notch content writing agency can mark a turning point in your content marketing campaign. It could be the key to unlocking your content marketing potential and finally driving your desired marketing results.
Still searching for a great content partner? Book a free consultation with Justwords and let’s help you create and implement a convincing content plan for organic growth.